For Criterion Quality Management a new software testing company, I had the brief to create a logo that would be positive and dynamic. It needed to provide them with a professional and distinctive identity but also make them look well-established in their sector. I had an initial meeting with Ben the owner to discuss the key areas of the business and to work through the design brief questionnaire.
In order to build the Criterion brand image, we worked with them to produce a set of company literature including business cards and letterheads, as well as desktop, iPhone and iPad wallpapers along with a profile document that outlines the credentials of the team members. We have also produced the visuals for www.criterionqm.co.uk website.