This infographic from US based InVision is a great visual that shows the advantages and influences of working and collaborating with a graphic designer.

The most important thing for me is the distinction between the aesthetics of design and design thinking. On occasion during branding projects, I’ve had varying degrees of input into some of the fundamental business processes of a company. I find it helpful when creating the visual assets to understand the way a business works, and reviewing processes with a client will in turn lead to discussions and questions.

This application of design thinking, suggesting alternative methods and challenging set ways of working have been helpful in simplifying and refining business processes. I also believe that it leads to the creation and development of a more successful and authentic brand.

Enjoy the infographic, let me know if you have any thoughts on this topic.