This is a review of a short video / audio series by the copywriting legend Drayton Bird. As a small business owner, frustrated by hitting a glass ceiling in my lead generation efforts (and therefore income) I’ve become a student of marketing. Once you start to...
There is much information online about the best way to promote a business, but at the heart of any successful campaign is the requirement for some foundational skills. Arguably the most crucial of these is copywriting. I’m not at all an expert in the field, but...
