We were asked by Stephane and Hannah of Encourage Coaching to create a logo that captured the ethos of their business – ‘releasing people into their destiny’.
Jan 14, 2017
The logo needed to be aspirational, have a ‘lightness’ to it, be uncomplicated and appeal to young people aged between 14 – 18 as well as their parents.
The process involved understanding the business from the inside out, so I undertook a set of coaching sessions to see the client experience first hand.
This insight was an invaluable part of the design process, and helped shape the creative direction. Once the logo had been developed, we went on to produce stationery, adverts and a pop-up banner.