CAR Group is a new business networking group based in Amesbury. The members meet every two weeks, and seek to grow their businesses through relationship building and referrals.

The brief was to provide a logo for the group that reflected the location and also the tagline of ‘the fast track to growing your business’.

The icon is a combination ideas. It’s a stylised ‘A’ but from the town’s close proximity to both the A303 and Boscombe Down Air Base, captures the essence of speed and forward /upward motion.

The logo has been used on invite cards and also a pop-up banner used to promote the group.